Breitling celebrates the power and stamina fueling these phenomenal sporting events with a new series of timepieces
Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining high precision, innovative technology, and vibrant, colorful design. The launch features two exciting new watches: a red version available globally at all Breitling boutiques and retailers and at easewatches.me for sports and timekeeping enthusiasts, and a black and gold piece exclusively available for IRONMAN® race finishers. Additional models reserved for the IRONMAN community are planned for the coming months.
In 2019, Breitling and IRONMAN had already launched the highly successful Breitling Superocean IRONMAN Limited Edition. This new partnership kicks off a long-term collaboration with Breitling becoming the new Official Luxury Watch of IRONMAN. To celebrate the partnership and offer a first look at the watches, a special event was held at the Breitling Boutique in Beverly Hills last night, co-hosted by Breitling USA President Thierry Prissert and President and CEO of The IRONMAN Group Andrew Messick. In attendance as special guests were IRONMAN Hall of Famer and 1997 IRONMAN World Champion, Heather Fuhr; IRONMAN Ambassador and the first person with Down syndrome to finish an IRONMAN, Chris Nikic; IRONMAN Hall of Famer and the Voice of IRONMAN, Mike Reilly; and professional IRONMAN triathlete Ben Hoffman, who was also on hand to celebrate the new watches as well as his recent partnership with Breitling as a local ambassador in the US. Since turning professional in 2007, Hoffman has won numerous IRONMAN, IRONMAN 70.3 and National Championship victories.
Ultimate Athleisure
The new Endurance Pro IRONMAN collection serves athletes as well as fake luxury watches clients looking for the ultimate athleisure timepiece.
Its 44 mm watch case is made out of Breitlight®, which is 3.3 times lighter than titanium and 5.8 times lighter than steel, but significantly harder. This exclusive high-tech material boasts exceptional resistance to scratches, traction, and corrosion. It also stands out for its antimagnetic and anti-allergic properties, as well as its thermal stability, which gives it a warmer feel than metal.
It’s powered by the Breitling Caliber 82, a COSC-certified thermocompensated SuperQuartz™ movement that is ten times more precise than regular quartz and offers a battery life of approximately three to four years. The bidirectional rotating bezel has engraved compass points, and the tactile molded crown provides excellent grip and maneuverability. The hour and minute hands are coated with SuperLumiNova®, making them legible even in limited lighting conditions. Along with a small-second subdial, there are 1/10th second and 30-minute chronograph counters that have also been designed for easy reading. The watch is water-resistant to 10 bar/100 meters/330 feet.
At present there are two versions available: Endurance Pro IRONMAN and Endurance Pro IRONMAN Finisher. The former comes with a red dial featuring a black inner bezel with a pulsometer scale. The watch is presented on a red rubber strap with a Breitlight® double tang-type buckle. It features a unique IRONMAN inscription instead of the Breitling Replica inscription. The latter – black accented with gold – is targeted at athletes who’ve completed an IRONMAN event. This version will be available exclusively through IRONMAN channels, and its caseback features a special IRONMAN Finisher Series engraving.
The original Endurance Pro was inspired by the Breitling Sprint, a colorful and impressively lightweight watch from the 1970s. Its pulsometer made it ideal for athletes who wanted to monitor their heart rates. Watch this space for news of further watches that will complete the Endurance Pro IRONMAN collection.
